ABOUT US
ABOUT US Hey babe, I’m MJ, founder and CEO of Die Pretty. What started in 2017 with me behind the lash bed and a dream has grown into something I could’ve never imagined. I started Die Pretty as a lash artist, but from the beginning, I knew I wanted to create more than beautiful lashes. I wanted to build a brand. A place where women could feel confident, express themselves, build careers, and become whoever they wanted to be. And somewhere along the way, “me” became “we.” MEET THE GIRLS Today, Die Pretty is home to a growing team of beauty artists, each bringing their own specialties, personalities, and artistry into our space. Morgan specializes in lashes and lash lifts, creating customized sets designed around each client. Courtney is our multi-talented artist specializing in lashes, brows, permanent makeup, and tattoos. Taylor specializes in lashes, lash lifts, brows, and permanent jewelry, giving our girls even more ways to customize their beauty experience. Danielle is our tooth gem pro. Together, we’ve created a team built around one standard: the Die Pretty method. Every artist is trained to prioritize customization, elevated artistry, client experience, and results that never feel one-size-fits-all. WHAT DIE PRETTY HAS BECOME Today, Die Pretty is a Jacksonville-based beauty brand, studio, and academy located in San Marco. Our studio offers custom lash artistry, tooth gems, lash lifts, brows, permanent jewelry, tattoos, and more, but the vision has grown far beyond the treatment room. Through the Die Pretty Academy, we’re helping the next generation of beauty professionals master their craft, develop their artistry, and build careers of their own. Through Die Pretty Wrld, we’re creating professional products, tools, and education designed by artists, for artists. And Die Pretty Society is the world that connects it all: our clients, artists, students, beauty professionals, and every girl who has grown with us along the way. Die Pretty was never meant to be just somewhere you book an appointment. It’s a beauty brand. It’s a studio. It’s an academy. It’s a community. It’s a whole world. For the girls who are evolving, creating, building, and becoming. Welcome to the Die Pretty Society.
CANCELLATION POLICY
A valid card is required to reserve all appointments. Cancellations or reschedules made within 24 hours of your scheduled appointment, as well as no-shows, will be charged 50% of the scheduled service total. By booking an appointment, you acknowledge and agree to this policy. We understand emergencies happen and reserve the right to waive fees at our discretion.
TEAM
Die Pretty
Madison (MJ) | Owner • Master Lash Artist • Educator Madison is the founder of Die Pretty and has been in the beauty industry since 2017. As a Master Lash Artist, educator, and lash supplier, she's passionate about raising the standard of the industry through luxury services, professional education, and high-quality products. She specializes in fully customized lash extensions, advanced lash styling, mentorship, and training while leading the vision behind the Die Pretty brand.
Courtney Smith
Courtney | Lash Artist • PMU & Tattoo Artist Courtney is a multi-service beauty artist specializing in customized lash extensions, permanent makeup (PMU), brows, Korean lash lifts and tints, and fine-line tattoos. Her artistic eye and precision allow her to create natural, confidence-boosting results tailored to each client's style, whether they're booking lashes, brows, PMU, or body art.
Morgan Diepretty
Morgan | Lash Artist Morgan has a year of experience creating beautiful, customized lash sets designed to complement every client's unique features. She specializes in classic, wet, and custom lash extensions, as well as Korean lash lifts and tints, delivering natural, effortless results with a focus on lash health and retention.